Turtle Labs Studio

A Turtle Labs company · since 2014

Brands that are understood, not explained.

Strategy, identity, digital and film for businesses that intend to last. Since 2014, from first-time founders to national institutions.

Start a project See the work
12years Practising since 2014
250+brands Brands worked on
6countries India, the UAE, the UK, Canada, Singapore and Switzerland
10disciplines Under one roof, and most projects use two or three

Free · About a minute

What does your brand say in five seconds?

Most people decide before they read a word. Put your address in and we will read your site the way a first-time visitor does.

Free, about a minute, no account. We read the page the way a first-time visitor does.

  • 3EH logo
  • Tata Trusts logo
  • Amberr logo
  • Baidyanath logo
  • CINI logo
  • Kavya K logo
  • Find Your Passion logo
  • FX logo
  • Haldiram's logo
  • SS1 logo
  • Indian Railways logo
  • IUCN logo
  • Kadambi Group logo
  • Kadambi HR logo
  • Kadambi Seva logo
  • Dhara logo
  • CIBIC logo
  • Berry logo

Why people call us

Good brands still need good work

Four reasons, and one of them is usually yours. If none of them is, say so and we will tell you whether this is a job for us at all.

Outgrown The brand no longer fits the business What you built at the start was right for the company you were. It is now describing something smaller than what you actually do.
Dated The website is working against you It loads slowly, it is awkward on a phone, or it reads as a company half your size. Buyers decide on it before they speak to anybody.
Scattered Nothing looks like it came from the same company Every piece is defensible on its own. Together they read as four suppliers, because that is usually what happened.
Stretched The work keeps arriving and there is nobody to do it Not a project. A standing team who already know the brand, so a launch does not start with a briefing every time.

Not sure which one it is? BrandOS will score your brand free and name the gap before you commit to anything.

What we do

What it takes to build a tough brand

10 disciplines, and most projects use two or three. Start where the problem is and stop where it is solved. You are not buying the list.

01 Brand strategy and positioning Work out what you actually stand for, in words your team can repeat. What this involves 02 Identity and design systems A brand that still holds together at ten times the size. What this involves 03 Websites and digital systems Fast, findable, and built to convert rather than to win awards. What this involves 04 Film, motion and campaigns The work people actually remember afterwards. What this involves 05 Digital marketing Campaigns and content that run every week, not just at launch. What this involves 06 Performance marketing Paid media run against a cost per qualified lead, not impressions. What this involves 07 SEO and search visibility Be findable by the people already looking for what you sell. What this involves 08 PR, media and talent Coverage and endorsements that read as true rather than bought. What this involves 09 Packaging and print The part of the brand a customer actually holds. What this involves 10 Editorial design Long documents people finish rather than file. What this involves

Selected work

Work we have built

See all the work

What clients say

In their words, not ours

Turtle Labs turned our technical specs into a story that enterprise buyers in the Gulf couldn't ignore. Our inbound deal size doubled in 90 days.
DTORR Industrial Dubai, UAE
Our brand went from generic SaaS to an unmistakable market leader in under 60 days. The clarity they brought saved us months of wasted marketing spend.
WYSAX Systems Toronto, Canada
They don't just design; they eliminate every piece of fluff until your message is unbreakable. Working with Turtle Labs was our best investment of 2024.
LSP Sustainable Tech London, UK
Excellent. I enjoyed working with Turtle Labs - fast, flexible and did a very good job. Collaborative and genuinely committed to quality. I would definitely recommend their services, and I would hire them again.
Michel Paszto · The Ritz Hotel London, UK · Event Collateral Design
Turtle Labs handled our branding, product catalogue and event collaterals end to end. The catalogue finally does our range justice, and the identity carried cleanly across every touchpoint. Reliable, sharp, and easy to work with.
ABS Trading Dubai, UAE · Branding & Catalogue
For our Leaders Forum in Jeju, Turtle Labs cut a single event film that carried multiple languages in one piece and captured the very best moments of the days. Exactly the coverage the moment deserved.
IUCN Jeju · Leaders Forum Coverage

How it runs

No surprises about what week four looks like

  1. 01 Week 1 Listen We talk to you, and to the people who buy from you. The second conversation is usually the one that changes the brief.
  2. 02 Weeks 2 to 3 Decide Positioning, written down and argued with, before anything is designed. Design against an undecided strategy is expensive redecoration.
  3. 03 Weeks 3 to 8 Make Identity, site, film, packaging. Shown in the context it will live in rather than on a pristine board.
  4. 04 Final week Hand over Files, guidelines and a walkthrough, built so your team can carry it without calling us. We would rather be missed than needed.
The full process

Ways to work

A project, or a team you keep

Most brands start with a project. The ones who keep shipping end up on a retainer, because the work does not stop when the launch does.

Project Brand identity Strategy, naming, identity and the system that holds it together.
  • Positioning and messaging
  • Identity and design systems
  • Guidelines your team can use
Project Digital outreach Websites, ecommerce and the digital products behind them.
  • Websites and ecommerce
  • Web applications
  • Built light, and built to be found
Project Campaign launch Launches and campaigns, from the idea to the media that carries it.
  • Campaign strategy and concept
  • Launch and always-on
  • Paid media against a cost per lead
Project Creative positioning Content, packaging, film, motion and the printed work.
  • Film, motion and photography
  • Packaging and print
  • Editorial and long documents

Projects are scoped and quoted per brief. A naming job and a full identity are not the same size, so there is no "from" on them worth printing.

Ongoing

Or keep the team on retainer

Monthly Marketing retainer From Rs 25,000 a month Campaigns, content and search, run every month rather than at launch.
  • Content and social, on a calendar
  • Search and paid media
  • Measured monthly against a target
Monthly Creative partner From Rs 45,000 a month A standing creative team for the work that keeps arriving.
  • Design and creative across the month
  • Priority on turnaround
  • One team who already know the brand
Monthly Studio partner From Rs 75,000 a month Brand, digital and campaigns under one agreement, planned a quarter ahead.
  • Everything the creative partner covers
  • Strategy and quarterly planning
  • Brand, digital and campaign in one place

Monthly, and you can stop. Prices are in rupees and are what you pay; we are not registered for GST, so nothing is added. Advertising media spend is separate and is paid to the platform, not to us.

Deep experience

Sectors we already know

The research is done in these. It does not mean we only work in them; it means the first three weeks are faster if you are in one.

Journal

What we have worked out so far

Web & Tech Accessibility is not an afterthought - it is a feature Designing for everyone is not a compliance checkbox. It is one of the highest-leverage quality signals your brand can send. Branding How visual contrast shapes the way people trust brands Contrast is not just an accessibility metric. It is a signal of confidence - and confidence is what buyers read as trust. Sustainability The carbon cost of a heavy website - and what to do about it Every megabyte you ship is energy someone else has to spend. Lightweight is not just faster - it is more sustainable.
Read the journal

One group

Four jobs, one ecosystem

The Studio does the work. The software is how you know what the work should be, and how you keep track once it is done.

StudioGet the work done. Projects and retainers, with a scope and a signature.You are here
BrandOSUnderstand your brand. A free audit, a score and the plan it turns into.Free to start → WebOSUnderstand your website. Every page crawled, scored and ranked by what to fix.Free to start →
ShellRun the work. The workspace a project actually lives in, priced per workspace.Coming soon

Index

Everything the Studio does

Plainly, in the words people actually search for. Every heading on this page is written in our own voice, which is right for the page and useless for search.

Brand

Digital

Marketing

Creative

Free, emailed as a PDF

Brand Strategy Workbook

A guided, fill-in-the-blanks workbook that gets you to a sharper brand strategy in an afternoon: foundation, audience, positioning, voice and a ninety-day plan.

  • We exist so that
  • Our work is for
  • We are the onlythat
  • We sound, never
  • In ninety days we will

One email with the download. No sequence, and nothing sold to you afterwards.

The Brand Strategy Workbook cover

Smaller than a project?

If what you need is a diagnosis rather than a team, BrandOS will score your brand free in two minutes. We would rather say that than sell you something bigger.

Score your brand on BrandOS
Brand Strategy Workbook · Free

Before you write to us

The five questions that arrive with every brief, answered.

Ten disciplines, from brand strategy through to packaging and film. Most projects use two or three of them. The services page says what each one involves and, more usefully, when it is not the right one.

See the ten

Projects are quoted per brief, because a name and a full identity are not the same size of job and a number here would be invented. Retainers have a floor and it is published: marketing, creative partner and studio partner.

See the floors

A positioning sprint is weeks. An identity is a couple of months. A website depends almost entirely on how ready the content is, which is the part most people underestimate.

How a project runs

Probably, and the sectors list says where the research is already done. It does not mean we only work in those; it means the first three weeks are faster if you are in one.

See the work

Then do not commission anything yet. Score your brand free on BrandOS, which takes about four minutes and names the gap. If the answer is that you do not need us, it will say so.

Score it free

Not covered here? Ask a person.